Focal Interest
Focal Interest

Theory of reasoned action

  1. Sustainable and economic value both shape TPASS use intention
    Structural analysis of TPASS adoption drivers reveals economic value and subjective norms as primary determinants of commuter pass usage intention in Taiwan's sustainable transportation context.
  2. COM-B model helped frame beaver coexistence communication
    Analysis of beaver coexistence communication in Oregon applies the COM-B behavior model to synthesize practitioner messaging strategies with private landowners.