Theory of planned behavior

  1. Generation Z food waste varied across five European countries
    Study of 330 Generation Z individuals across five European countries reveals significant differences in food waste patterns, ranging from 3.43% in Estonia to 17.18% in Romania, with.
  2. Ukay-ukay consumption is increasingly shaped by identity and trust
    Explore how Philippine ukay-ukay entrepreneurs reveal second-hand clothing consumption drivers beyond economic necessity, emphasizing identity construction and trust in informal fashion markets.
  3. Attitude, benefit, and trust shaped recycling behavior in China
    Study examines Chinese consumer express packaging recycling behavior using PLS-SEM and fsQCA, revealing attitude, perceived benefit, and trust as key drivers of participation.
  4. COM-B model helped frame beaver coexistence communication
    Analysis of beaver coexistence communication in Oregon applies the COM-B behavior model to synthesize practitioner messaging strategies with private landowners.