Focal Interest
Focal Interest

Marketing research

  1. AI is linked to fewer traditional marketing jobs in Poland
    Mixed-methods study analyzing AI impact on marketing industry labor markets, job roles, and practices, with focus on Polish market trends and workforce skill shifts.
  2. B2B marketing at Upscale relies on STP, 4P, and email
    Analysis of B2B marketing strategy implementation for technology talent acquisition, examining STP, marketing mix, and email marketing constraints in a talent service provider.