Focal Interest
Focal Interest

Marketing and Advertising Strategies

External reference: https://openalex.org/T13355

  1. Private hospital managers back legal regulation of healthcare advertising
    Qualitative study of private hospital managers' perspectives on healthcare advertising bans, regulatory gaps, and ethical concerns in Turkey
  2. Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
    Mixed-methods study examining KPI-driven public relations strategies in airline industry, emphasizing brand perception, stakeholder engagement, and strategic alignment with business objectives.