Focal Interest
Focal Interest

Greenwashing

  1. Analytics framework targets greenwashing in sustainability claims
    Framework integrating machine learning and network analytics to detect greenwashing by analyzing organizational knowledge processes and credibility erosion.
  2. Misleading crisis communication increases brand avoidance in hospitality greenwashing cases
    Study reveals how misleading crisis communication in hospitality greenwashing increases brand avoidance. Omission tactics harm more than paltering, with severity moderating effects on consumer.