Focal Interest
Focal Interest

Green marketing

  1. A Study on Impact of Green Marketing in Consumer Buying Behaviour in Vijayapur City
    Survey of 350 consumers in Vijayapur City reveals 78% awareness of green marketing but only 42% consistent green purchasing, identifying price and availability barriers.
  2. Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
    Study examines AI-driven predictive analytics for green product marketing among North Karnataka MSMEs, identifying adoption benefits and barriers including cost and skills.