Focal Interest
Focal Interest

Digital Marketing and Social Media

External reference: https://openalex.org/T10609

  1. CSR post credibility shapes consumer interaction patterns
    Study identifies four CSR communication patterns on social media and finds validation elements paradoxically decrease consumer interactions compared to detailed information alone.
  2. Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
    Mixed-methods study examining KPI-driven public relations strategies in airline industry, emphasizing brand perception, stakeholder engagement, and strategic alignment with business objectives.
  3. AI is linked to fewer traditional marketing jobs in Poland
    Mixed-methods study analyzing AI impact on marketing industry labor markets, job roles, and practices, with focus on Polish market trends and workforce skill shifts.