Focal Interest
Focal Interest

Consumer behaviour

  1. CSR post credibility shapes consumer interaction patterns
    Study identifies four CSR communication patterns on social media and finds validation elements paradoxically decrease consumer interactions compared to detailed information alone.
  2. Consumers like AI banking benefits but worry about trust and data safety
    Research examining consumer adaptation to AI banking technologies through mixed methods reveals positive sentiment toward functional benefits alongside concerns about data security and trust.
  3. A Study on Impact of Green Marketing in Consumer Buying Behaviour in Vijayapur City
    Survey of 350 consumers in Vijayapur City reveals 78% awareness of green marketing but only 42% consistent green purchasing, identifying price and availability barriers.
  4. Attitude, benefit, and trust shaped recycling behavior in China
    Study examines Chinese consumer express packaging recycling behavior using PLS-SEM and fsQCA, revealing attitude, perceived benefit, and trust as key drivers of participation.