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Hierarchical model links supply chain flexibility elements to culture
Supply chain flexibility framework reveals that customer understanding and organizational culture are foundational to resilience, not technological solutions or redundancy investments.
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Explorative industrial Internet is linked to open green innovation
Study reveals how explorative industrial Internet adoption drives open green innovation in manufacturing through value co-creation, advanced technology, and strategic resource allocation.
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Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
Mixed-methods study examining KPI-driven public relations strategies in airline industry, emphasizing brand perception, stakeholder engagement, and strategic alignment with business objectives.
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Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
Study examines AI-driven predictive analytics for green product marketing among North Karnataka MSMEs, identifying adoption benefits and barriers including cost and skills.
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Romania within the Smart Supply Chain Architecture: from Transit Point to Key Actor
Analysis of Romania's transition within European supply chains, examining competitive advantages, infrastructure challenges, and digital transformation requirements for logistics hub development.
